GENERAL_INDEX is a shape-shifting encyclopedia focusing on factual information from all of human knowledge gathered into a corpus of both physical and conceptual ideas.
Tree of (un)General Knowledge. First object published by General_Index
Nike & Pigalle campaign strategy and art-direction.
Photographer : Thibaut Grevet
Slam-Jam, Ill-Studio and General_Index present A.D.D.P.M.P.
The A.D.D.P.M. Program presents a perspective on the cultural and cognitive flattening of human networked recollections through various sensory and emotional expressions. Brief histories of the future, snapshots of the present, and prolonged perceptions of the past shape-shift and fuse together to evolve into a collection of encyclopaedic explorations that formulate a taste of our current time.
These records sink into the residue of what it took to arrive at the dawn of the Anthropocene Era and examine its fingerprints, while synchronously shaping a cast of what the future might resemble in form of a shared fantasy.
This must be the place. This is a safe space.
Website coded by Tristan Bagot
ON GOING (RANDOM) INDEX
Ongoing creative consultancy and ideation
for Louis Vuitton Men’s collections in collaboration with Virgil Abloh.
Graphic design by Marco Fasolini