In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
Ill-Studio was appointed to design the footwear and music departments of the fashion store Boontheshop in Seoul in 2016.
Originally designed by Peter Marino, the renewal of both spaces was based on the idea of making different generic environments collide : recording studios, gymnasiums, laboratories, construction sites.
Interior photography by Kyoungtae Kim. 3D render by Mathieu Blancher
Along with a global rework of Converse image direction, Ill-Studio was commissioned to create the Summer 2018 worldwide campaign of their iconic Chuck 70s shoe.
The campaign focuses on the idea that the Chuck 70s is an iconic object grounded in popular culture and gives a modern take on Converse’s emblematic campaigns from the 1970s.
Photographer : Maxime Guyon
As part of the Nike and Pigalle 2017 collaboration, Ill-Studio created a global campaign evoking the anatomy of the human body and its performances while establishing visual parallels between the past, present and future of modernity, from Renaissance to Futurism.
Ill-Studio commissioned photographer and artist Camille Vivier alongside French painter Jean Baptiste Boyer to create a variety of images alternating between painting and photography.
Photographer : Camille Vivier. Film : Julien Pujol. Paintings : Jean Baptiste Boyer
Along with the redesign of Converse’s global image, Ill-Studio led the creative direction for the brand’s Fall 2018 global campaign.
Focusing on the Chuck as a tool to enable movement and self-expression, Ill-Studio commissioned photographer Benedict Brink to visually translate the undercurrent relationship between Converse and youth cultures through spontaneous scenarios.
Photographer : Benedict Brink