Parabola explores the undercurrent relationship between modern standardized productions and Avant-Garde Art forms of the 20th century through their common postmodern lexicon.
The installation emphasizes the interchangeable nature of the vocabulary used by the "Industrial Civilization" of the 20th century and modernist artists such as John Cage, Hans Hofmann, Jean Dubuffet, Ryuichi Sakamoto, Andrei Tarkovsky or Claude Debussy.
Here, the titles of the artists' iconic work become mundane logotypes, diplayed on standardized contemporary artifacts.
Production : Great Co.
Ongoing creative consultancy and ideation
for Louis Vuitton Men’s collections in collaboration with Virgil Abloh.
Graphic design by Marco Fasolini