To celebrate their 25th anniversary, Carhartt WIP invited Ill-Studio to imagine and curate an exhibition about the past, present and future of the brand. Rather than using a chronological approach, Ill-Studio imagined a giant installation at St Agnes in Berlin, a brutalist church turned art gallery.
The exhibition was a mix of iconic pieces of the brand’s history together with curated cultural artefacts and new works made specially for the occasion.
Production : David De Moutis / DDMW
In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
In 2014, Ill-Studio produced this sculpture showcasing the wheel of a Yamaha BWs 50 (arguably one of the most popular icon of 90's teenage culture) covered with gold foil. BWs stands as an allegory to cultural artifacts from past civilisations.
Ill-Studio directed various videos backdrops for the contemporary music hall Sound Of Paris (SOP) during Paris 2018 Men’s Fashion Week.
3D works by Area Of Work.
Along with the redesign of Converse’s global image, Ill-Studio led the creative direction for the brand’s Fall 2018 global campaign.
Focusing on the Chuck as a tool to enable movement and self-expression, Ill-Studio commissioned photographer Benedict Brink to visually translate the undercurrent relationship between Converse and youth cultures through spontaneous scenarios.
Photographer : Benedict Brink