Nike & Pigalle campaign strategy and art-direction.
Photographer : Thibaut Grevet
To celebrate their 25th anniversary, Carhartt WIP invited Ill-Studio to imagine and curate an exhibition about the past, present and future of the brand. Rather than using a chronological approach, Ill-Studio imagined a giant installation at St Agnes in Berlin, a brutalist church turned art gallery.
The exhibition was a mix of iconic pieces of the brand’s history together with curated cultural artefacts and new works made specially for the occasion.
Production : David De Moutis / DDMW
In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
In 2014, Ill-Studio produced this sculpture showcasing the wheel of a Yamaha BWs 50 (arguably one of the most popular icon of 90's teenage culture) covered with gold foil. BWs stands as an allegory to cultural artifacts from past civilisations.
Ill-Studio directed various videos backdrops for the contemporary music hall Sound Of Paris (SOP) during Paris 2018 Men’s Fashion Week.
3D works by Area Of Work.