A book by ILL-STUDIO and GENERAL_INDEX, in partnership with SLAM JAM.
Sifting through the prosthetic memory of our contemporary time, the ADDPM Programme aims to scale a collective human legacy. The current epoch floats in a sea uninfluenced by logic, one so large that it almost cannot be seen.
No longer is there a distinction between virtual fantasy and political reality, archaic ritual or radical subversion, pop culture or fringe knowledge. This is the opposite of hierarchy. This is emotional contagion. This is a mountain of cultural recollections smashed into a level plain. While its embrace is boundless and panoramic, it is also unconditionally subjective in what it deems relevant.
The ADDPM Programme presents a perspective on the cultural and cognitive flattening of human networked recollections through various sensory and emotional expressions. Brief histories of the future, snapshots of the present and prolonged perceptions of the past shape-shift and fuse together to evolve into a collection of encyclopaedic explorations that formulate a taste of our current time.
These records sink into the residue of what it took to arrive at the dawn of the Anthropocene Era and examine its fingerprints, while synchronously shaping a cast of what the future might resemble in the form of a shared fantasy.
This must be the place. This is a safe space.
Nike & Pigalle campaign strategy and art-direction.
Photographer : Thibaut Grevet
To celebrate their 25th anniversary, Carhartt WIP invited Ill-Studio to imagine and curate an exhibition about the past, present and future of the brand. Rather than using a chronological approach, Ill-Studio imagined a giant installation at St Agnes in Berlin, a brutalist church turned art gallery.
The exhibition was a mix of iconic pieces of the brand’s history together with curated cultural artefacts and new works made specially for the occasion.
Production : David De Moutis / DDMW
In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
In 2014, Ill-Studio produced this sculpture showcasing the wheel of a Yamaha BWs 50 (arguably one of the most popular icon of 90's teenage culture) covered with gold foil. BWs stands as an allegory to cultural artifacts from past civilisations.