In 2017, Ill-Studio was appointed by Converse to rethink the brand’s global look and feel, from photography to design, casting, styling, wording and creative strategies. The result was a 200 pages Brand Visual Center book, setting up guidelines and inspirational content to illustrate Ill-Studio’s strategy and positioning for the brand’s new identity.
Along with a global rework of Converse image direction, Ill-Studio was commissioned to create the Summer 2018 worldwide campaign of their iconic Chuck 70s shoe.
The campaign focuses on the idea that the Chuck 70s is an iconic object grounded in popular culture and gives a modern take on Converse’s emblematic campaigns from the 1970s.
Photographer : Maxime Guyon
Along with the redesign of Converse’s global image, Ill-Studio led the creative direction for the brand’s Fall 2018 global campaign.
Focusing on the Chuck as a tool to enable movement and self-expression, Ill-Studio commissioned photographer Benedict Brink to visually translate the undercurrent relationship between Converse and youth cultures through spontaneous scenarios.
Photographer : Benedict Brink